You don't need to panic when negative search results pop up. Chasing them...

https://www.bookmark-belt.win/don-t-panic-when-you-find-a-negative-search-result-you-often-trigger-the

You don't need to panic when negative search results pop up. Chasing them aggressively often backfires and draws more attention to the problem. Start with a quiet audit to map out exactly what hurts your brand