When you try to suppress negative news by pushing it down, you are just hiding...
https://www.oscarbookmarks.win/when-you-try-to-suppress-negative-news-by-pushing-it-down-with-seo-you-aren-t-1
When you try to suppress negative news by pushing it down, you are just hiding a problem that could resurface with a single algorithm update. It leaves the door open for the story to climb back up