Traditional rank tracking is obsolete because AI Overviews are fundamentally...

https://mill-wiki.win/index.php/Why_Are_EU_Agencies_Building_Proprietary_Platforms_Instead_of_Waiting_on_Vendors%3F

Traditional rank tracking is obsolete because AI Overviews are fundamentally changing how users interact with search. In Europe, we’re seeing a 30% drop in click-through rates as zero-click searches become the norm