Rank tracking is officially obsolete. With AI Overviews triggering a 30% CTR...

https://www.beacon-bookmarks.win/rank-tracking-is-now-obsolete-with-ai-overviews-causing-a-30-ctr-drop-across

Rank tracking is officially obsolete. With AI Overviews triggering a 30% CTR drop across Europe, we are facing a permanent zero-click reality. Static monthly reports aren't enough anymore