Rank tracking is failing us. Since AI Overviews hit, we’ve seen a 30% CTR drop...

https://www.scribd.com/document/1034747512/Is-It-Better-to-Build-In-House-AI-Search-Monitoring-or-Buy-a-Tool-175658

Rank tracking is failing us. Since AI Overviews hit, we’ve seen a 30% CTR drop across our European markets as zero-click traffic becomes the new norm. You cannot manage this with stale monthly reports