Rank tracking is failing. AI Overviews have caused a 30% drop in European CTRs...

https://blogfreely.net/murciajpvo/stop-writing-keyword-briefs-how-to-write-entity-rich-briefs-for-llms

Rank tracking is failing. AI Overviews have caused a 30% drop in European CTRs and a sharp rise in zero-click results. Vanity metrics no longer matter. We need live visibility dashboards and a rigorous schema-first approach to survive