Procurement teams treat vendor reputation as their first line of defense during...

https://online-wiki.win/index.php/How_Reputation_Affects_Proposal_Acceptance_Rates:_The_Hidden_Cost_of_a_Credibility_Deficit

Procurement teams treat vendor reputation as their first line of defense during the screening phase. Before a salesperson even books a meeting, buyers check G2 or LinkedIn to validate your claims and track record