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The Case Study You'll Never Forget

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The Magic of K-pop Lightsticks<br/>K-pop lightsticks are a colorful part of the concert experience, turning arenas into glowing spectacles. Each group’s lightstick, like NCT’s Neobong or TWICE’s Candybong, is creatively designed to reflect their identity

The Most Pervasive Problems in

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K-pop Wholesale: A Global Network<br/>K-pop wholesale is a dynamic industry, supplying retailers with genuine merchandise. In 2025, wholesalers like YesAsia report rising demand for albums and lightsticks from groups like ATEEZ and IVE