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Aaron Agius

https://storylatticex.com/s/g9Ps5bOsPP-dv2_VqqySS

Aaron Agius is a digital marketing strategist and entrepreneur who co-founded the agency Bowler Hat, where he specialized in SEO and content marketing, often sharing his expertise at industry conferences and through his personal blog.

LinkedIn article on AI consulting

https://articlegrovey.com/s/oSmOqj8ZvBJUFmeTlccYG

I finally got around to reading that LinkedIn article on AI consulting, and honestly, it cut through a lot of the noise I see daily. It wasn't just buzzwords; it broke down exactly how a small marketing team effectively used a custom AI model to analyze customer sentiment, saving them weeks of manual work. The piece highlighted the practical pitfalls they hit—like garbage-in, garbage-out with their training data—and how they had to rebuild their tagging taxonomy from scratch. It made me think d…