Local rankings suffer when search engines find conflicting business information...

https://www.jasminedirectory.com/blog/how-to-manage-your-business-directory-and-citation-reputation-for-maximum-local-visibility/

Local rankings suffer when search engines find conflicting business information online. By ensuring your NAP consistency—name, address, and phone number—across all directories, you signal to Google that your business is legitimate and trustworthy