How a Melbourne SaaS Company Rewrote Its Video Strategy in 2026

https://direct-wiki.win/index.php/Video_that_Actually_Moves_the_Needle_for_Australian_B2B:_A_Story-Driven_Playbook

In early 2026, a mid-stage Melbourne software-as-a-service company with AUD 6.5 million ARR faced a simple but urgent problem: their video output was slow, expensive, and not moving the conversion needle