How a $1.2M Melbourne Controls Supplier Turned Video Confusion into a Reliable Lead Engine

https://bizzmarkblog.com/how-australian-saas-teams-turned-demo-and-onboarding-videos-into-measurable-growth/

How a conservative industrial supplier realised video was the missing piece In mid-2023, Apex Industrial Controls - a Melbourne-based supplier of process control systems - faced a familiar problem in Australian B2B markets