Great content dies when nobody hits share. I spent years in newsrooms and...

https://www.bookmarking-keys.win/most-marketers-think-virality-is-luck-but-it-is-actually-a-predictable-process

Great content dies when nobody hits share. I spent years in newsrooms and marketing teams watching brilliant stories vanish into the ether. It turns out that 60 percent of people share content without even opening the link