Get more from your Google Ads agency: agree on shared goals, set up tracking...

https://rowansinspiringword.cloudhinter.com/posts/what-should-i-approve-vs.-what-should-the-agency-handle

Get more from your Google Ads agency: agree on shared goals, set up tracking before spend, and judge lead quality, not just lead count. Use structured tests, change one thing at a time, and review results together to decide what to do next with confidence