Gamified features turn content consumption into an active habit rather than a...

https://extra-wiki.win/index.php/The_Illusion_of_Ascent:_Why_Apps_Keep_Leveling_You_Up_for_Nothing

Gamified features turn content consumption into an active habit rather than a passive scroll. Streaks act as a simple nudge to show up, while personalization ensures you find what matters to you