Expanding into Europe demands more than a simple translation of your brand...

https://europeanbusinessmagazine.com/business/reputation-management-for-european-market-expansion-a-strategic-guide-for-international-business-leaders/

Expanding into Europe demands more than a simple translation of your brand message. Local reputation hinges on trust and cultural nuance. You must prioritize credibility from day one to win over skeptical regulators and local partners