earn 15% of ad spend

https://advertiserreferralprogrampost.ironwoodscope.com/posts/how-an-advertiser-referral-program-can-strengthen-your-performance-marketing-strategy

When we run ads for clients, we don't just track clicks—we tie every dollar to a return. The goal is to earn 15% of ad spend back in pure profit, not just revenue. That means optimizing for conversions, cutting waste, and being ruthless about what works. It's a solid benchmark that keeps us honest and focused.