Discontinued Rolex models often trade above retail because collectors seek rare...

https://marketrealist.com/retail-and-wholesale/why-some-discontinued-rolex-watches-are-now-worth-more-than-they-cost-new/

Discontinued Rolex models often trade above retail because collectors seek rare pieces no longer made, driving demand beyond standard prices. Insurance appraisals typically list replacement cost, not what someone will actually pay