Are you tracking the right WooCommerce data? If you are just looking at total...

https://front-wiki.win/index.php/How_to_Calculate_and_Optimize_Average_Order_Value_(AOV)_for_WooCommerce

Are you tracking the right WooCommerce data? If you are just looking at total sales, you are missing the bigger picture. In this guide, I break down the metrics that actually drive profit, like conversion rate and average order value