After eleven years in hospital strategy, I learned that attending every...

https://smoothdecorator.com/the-illusion-of-scale-how-to-actually-network-at-a-1300-exhibitor-expo/

After eleven years in hospital strategy, I learned that attending every conference wastes your budget. You need a focused plan to hit the right meetings. In my latest post, I break down the 2026 calendar to ensure your team finds real partners