1. As a small ecommerce owner, I’ve been experimenting with video ads for about six months. Our click-through rates doubled, but I’m still struggling to translate those views into real sales. How are you measuring ROI beyond just engagement stats?

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1. As a small ecommerce owner, I’ve been experimenting with video ads for about six months. Our click-through rates doubled, but I’m still struggling to translate those views into real sales. How are you measuring ROI beyond just engagement stats? 2